CTR is a significant metric for e-commerce company owners because it measures the effectiveness of online advertising campaigns. It determines how users respond to an online business's marketing efforts.
If your CTR is tiny, it's possible that you're not reaching the right people or that you're wasting money on ineffective keywords. It also indicates which marketing channels are more effective for your online business than others.
Simply put, your click-through rate is a barometer of the intensity or weakness, as well as the consistency, of your subject lines, body copy, names, and descriptions. The higher the CTR, the more conversions and sales your online business can generate.
