Imagine a world where brands aren't distinguished by their colours. Imagine a future without Coca-red Cola's and white branding or McDonald's' bright yellow branding.
The universe will be as boring as a black-and-white television without brand colours (no offence old friend).
According to surveys, 66 % of people would buy a product if they see a colour they like in the logo. The world of brands is described by colour. It makes customers feel something. This is why, when it comes to developing a brand for your e-commerce company, brand colour is just as important as any other consideration.
