Ecommerce businesses rely heavily on data, but many entrepreneurs are unsure how to make the most of it. CDP is a platform that combines data from first, second, and third-party sources, including CRM, email marketing, and social media activities.
By capturing the customer's actions through these touchpoints, CDP allows online businesses to build ideal customer profiles.
If the data is collected from multiple sources, CDP may connect the data from different sources to the same customer.
CDP data can be qualitative or quantitative, which basically means that it provides you with a complete picture of customer behavior and attitudes toward the goods or services provided on your online store.
