When you need to communicate with customers, you use Customer Relationship Management (CRM) to build a customer profile using historical and general customer data.
CRM, on the other hand, is not equipped to handle large amounts of data from a variety of sources. A CDP, on the other hand, can connect a variety of customer data sources, whether internal or external, structured or unstructured, batch or streaming. This way, you'll have a much more comprehensive view of your customers and be able to better understand them.
