It's quick to get the terms Data Management Platform (DMP) and Content Delivery Platform (CDP) mixed up. DMPs target anonymous users and track their customers through cookies. A lot of the data generated by a DMP is uncertain and will expire after 90 days, which is the lifespan of a cookie.
CDPs, on the other hand, generate a more persistent customer profile by storing a vast volume of data, preserving the background of customer interactions, and integrating it into a single record.
