The e-commerce industry is exploding. There are almost 24 million e-commerce websites in the world today, with thousands more being added every day. The stakes are high in this highly competitive industry!
So, how can your company remain important and keep up with the times? With the increasing popularity of the internet, many businesses are closely monitoring the progress of their online marketing efforts.
The best part about digital marketing is that you can quickly assess if the strategies you've employed are producing the desired results.
Email marketing, social media, and pay-per-click ads (PPC) are some of these approaches that produce quantitative results. Many statistics are available to you that will help you better understand your campaigns.
The click-through rate, or CTR as most marketers refer to it, is one of the most important metrics for determining the effectiveness of your online marketing campaigns. It counts how many times an ad or a website's connection has been clicked versus how many times it has been posted, or impressions.
It shows the percentage of people who saw a web page or an advertisement and then clicked the connection on that page or ad. CTR (click-through-rate) is a useful metric for determining the effectiveness of advertisements, CTAs on landing pages, and hyperlinks in emails and blog posts.
Get this: a decent CTR for search advertising in e-commerce is 2.69 percent, and 0.51 percent for show ads. The CTR simply indicates how effective your ad is at attracting the user's attention.
