Let's look at why the click-to-open rate is such an important metric for e-commerce sellers now that we know what it is and how it's measured.
CTOR is a measure that, unlike other metrics, considers the amount of email opens as well as the subsequent behavior taken by customers. People who have seen the content have clicked on your email address.
Calculating CTOR gives you a brief picture of your campaign's overall health and lets you understand the consistency of your online store's email. Here's what CTOR has to say:
If the content is relevant
If the design and layout are appealing
If it connects with your audience
If it leads a customer to click on a CTA
The level of engagement with your customers
How you can better your content decisions
Which campaigns are performing well and which are not.
The customer behavior and reaction to the marketing content
Email marketing strategies are one of the most important ways for online businesses to connect with potential customers. Even so, without tracking performance metrics like the click-to-open pace, it's difficult to know whether you've struck the right note with your audience.
