Here are a few pointers to help you increase your click-through rate.
1. Keep your subject line promise: The aim of CTOR is to get your customers to click on your connection after they've opened the email. A good subject line is a good start, but it's also important to follow through with what it promises. You'd need a fair bid and an outstanding copy for that.
2. Give your subscribers what they signed up for: Your subscribers are on your list for a reason, so give them what they want, solve their dilemma, and keep the brand promise.
3. Keep it short and simple: Your recipients can not have enough time to read an entire email. It's important to respect their time and keep the material brief. Make sure that the most important information is at the top of your inbox.
When you're working on enhancing your CTOR, you may want to see how you're doing with customer service.
