When it comes to email marketing, the primary aim is for the prospective consumer to not only open but also read the entire email before deciding to interact with the company.
Don't be fooled; this isn't something that happens on its own. The subject line of the email does the trick here. A short subject line combined with an eye-catching copy will pique the reader's interest and entice them to click through and open the email.
So, how do you know if your email campaigns are a success? The Click to Open Rate is a valuable metric that can help you determine if the content of your email is on target (CTOR).
The percentage of people who opened your email who found the content important and interesting enough to click on it is known as the click-to-open rate.
An email has long been regarded as the king of marketing, and with good reason. Sending an email to your customer as an online seller could be extremely beneficial!
How to calculate the click-to-open rate for your e-commerce business?
The CTOR is determined by dividing the total number of unique clicks obtained by the total number of unique opens received in your email. The result must then be multiplied by 100 to obtain a percentage.
Check out this formula for calculating the click-to-open rate:
CTOR = 100 x Exclusive Clicks x 100 x 100 x 100 x 100 x 100 x 100 x 100 x 100 x
Let's start with a basic example to get to the bottom of this.
A 1000-subscriber email campaign is sent, and 250 of them open it and read the content. Fifty readers find the content compelling enough to click on the link provided in your inbox. Your CTOR is 20% in this case.
Depending on your industry and the target of your email marketing campaign, a good CTOR will range from 20 to 30%.
