One of the most pressing issues for an e-commerce company today is determining whether or not its marketing strategies are successful. You know the drill: as time and money are spent on different platforms, it's critical to know if you're seeing all of the expected outcomes and if all of your hard work is paying off.
All revolves around ‘clicks' in the world of paying acquisitions. However, if you think about it, clicks can only tell you if people have seen your content. It doesn't say if they stayed on and took action. How can you tell if your content is interesting enough to keep your customers' attention and convince them to purchase your product or service?
Calculating the Cost per Acquisition is the best way to see if the content is capable of producing conversions.
CPA, or cost per acquisition, is a primary metric that calculates the costs of turning a lead into a consumer. CPA is the net cost of acquiring a new customer to affiliate with your e-commerce company for your online shop.
