Customer Acquisition Cost, or CAC, is a critical metric used by companies all over the world. In simple terms, it relates to the costs of attracting new clients.
This definition is useful for determining if the attempts to acquire new customers are yielding the desired results.
It also shows you whether or not things are going your way. If things aren't working out, you may need to rethink and revamp your strategy to meet your objectives.
Online companies can help assess their profitability by using CAC. It allows them to see how much money they've invested recruiting new customers versus how many customers they've earned.
According to a new survey conducted by BigCommerce and Retail Dive, 86 percent of company owners believe their consumer acquisition costs are rising (CAC).
Customer acquisition is a must for e-commerce companies. Nonetheless, it's critical to keep track of your expenses, and failing to do so could have a negative impact on your company.
