So, here's the deal: your customer's online shopping experience is no longer linear; it's now fast-paced, complex, and almost unpredictable.
To buy goods, online shoppers use a variety of networks and platforms. They progress from e-commerce websites to online product lists to physical retail stores. This enumerates a staggering number of consumer touchpoints and experiences. Clearly, the tried-and-true approaches don't work under these circumstances. So, what's the best way for your online store to catch up?
Let the Customer Data Platform, or CDP, take its place. Your best bet for getting a unified view of your customers' needs and desires is to use the CDP as a guide. The Customer Data Platform is a piece of software that collects specific customer data from a variety of digital and physical touchpoints. The CDP then organizes it in a way that companies can understand and operate on.
It's a framework that's designed and tailored to meet the unique requirements of both large and small businesses. According to reports, the CDP market will grow from USD 2.4 billion in 2020 to USD 10.3 billion by 2025. CDP helps advertisers get a complete picture of their consumer profiles, helping them to segment and target them more effectively.
