In the field of ads, cost per thousand impressions is a crucial metric. Cost per thousand impressions, or CPM for short, is another name for it, with the letter M standing for the Roman numeral 1000. Mille, by the way, is also the Latin word for thousand.
CPM is the cost of 1000 impressions on a website that a marketer would pay. The amount of views that a single Ad gets is referred to as impressions. Ad views are another term for impressions. One of the most popular methods for pricing an ad in digital marketing is the cost per thousand impressions. For every thousand views that an Ad receives, website owners are charged a certain amount.
