Here are several pointers to help you lower your CPM and turn impressions into sales:
Segment your audience correctly: The more accurate your audience segmentation, the more effective your ad will be because it will reach the right people.
Make difficult-to-ignore advertisements: Use videos and GIFs in your ad since they have been shown to be more enticing, and grab consumer attention with convincing and persuasive Ad copy. Have a strong call to action (CTA) that encourages users to complete the desired action.
Make several versions of your ad for various devices: Make sure your ads are appropriate for all of the screens on which they will appear. Both optimize your advertising to make them mobile-friendly as well as desktop-friendly.
