Writing UX Microcopy for Surveys: + [Free Copy-Paste Templates]

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Writing UX Microcopy for Surveys: + [Free Copy-Paste Templates]

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Learn how to write effective survey questions that engage your audience and gather valuable insights. Our free templates will help you create great microcopy for your surveys. Improve your survey response rates today.

Table of Contents

In case you missed it, here are some Free Templates for Microcopy

Types of UX microcopy for survey questions

Here are some different types of UX microcopy for survey questions:

Introduction message

This is the message that appears at the beginning of the survey, introducing the survey and thanking the user for taking the time to fill it out.

Example: “Thank you for agreeing to take our survey. Your feedback is important to us in improving our products and services.”

Completion message

This is the message that appears when the user has completed the survey.

Example: “Thank you for completing our survey! Your feedback is greatly appreciated.”

Multiple choice questions

These are questions where the user has to select one or more options from a list.

Example: “Which of the following products have you used in the past month? (Select all that apply)”

Example: “Which of the following best describes your reason for visiting our website today? A. Research, B. Shopping, C. Entertainment, D. Other.”

Rating scale questions

These are questions where the user has to rate something on a scale of 1 to 5 or any other scale.

Example: “How satisfied were you with the customer service you received? Please rate on a scale of 1 to 5, where 1 is very unsatisfied and 5 is very satisfied.”

Open-ended questions

These are questions where the user can provide a free-form response.

Example: “Please share any additional comments or suggestions you may have to help us improve our products or services.”

Closed-ended questions

These questions require a simple “yes” or “no” response.

Example: “Did you find the information you were looking for on our website?”

Demographic questions

These are questions that collect information about the user, such as age, gender, location, etc.

Example: “What is your age group?”

Progress indicator

This is a message that indicates the user’s progress in the survey.

Example: “You are 50% complete. Keep going!”

Ranking question

These questions ask respondents to rank their preferences or opinions in a particular order.

Example: “Please rank the following features in order of importance: A. Price, B. Quality, C. Design, D. Customer service.”

Likert scale question

These questions ask respondents to indicate their level of agreement or disagreement with a statement.

Example: “Strongly agree, Agree, Neither agree nor disagree, Disagree, Strongly disagree: The checkout process was easy to understand.”

Survey Question MicrocopyContext/Usage
How would you rate your experience with our product/service?Overall product/service feedback survey
On a scale of 1-10, how likely are you to recommend our product/service to a friend?Net Promoter Score (NPS) survey
Which features do you find most valuable in our product/service?Feature prioritization survey
What specific areas could we improve on to better meet your needs?Open-ended feedback survey
Have you had any technical difficulties while using our product/service?Technical issue feedback survey
What made you choose our product/service over our competitors?Competitor analysis survey
How often do you use our product/service?Usage frequency survey
What was your primary goal in using our product/service?Goal-oriented usage survey
How satisfied are you with the customer support you received?Customer support feedback survey
Would you like to see any new features added to our product/service in the future?Feature request survey
Do you have any additional feedback or suggestions for us?Open-ended feedback survey
List of Survey Questions along with it’s Context

Survey QuestionUX Microcopy
How did you hear about our product?Help us improve by letting us know how you found us
How likely are you to recommend our product to a friend?Your feedback helps us improve and grow. Let us know how likely you are to recommend us
What features do you think are missing in our product?We value your opinion! Let us know what features you would like to see in our product
On a scale of 1-10, how satisfied are you with our customer support?We strive to provide the best customer support. Let us know how satisfied you are with our service
How frequently do you use our product?Help us understand your usage pattern by letting us know how frequently you use our product
Which category best describes your role?We want to know more about our users. Help us by selecting the category that best describes your role
What is your preferred method of communication?We want to make sure we’re reaching you in the best way possible. Let us know your preferred method of communication
Survey Questions with its Relevant UX Microcopy

How to write UX microcopy for Survey Questions?

Here’s a process for writing UX microcopy for survey questions:

1. Define the purpose of the survey

Start by understanding the objective of the survey and what information you want to collect. This will help you frame the questions in a way that elicits the most useful and relevant responses.

2. Identify your target audience

Think about who you’re trying to survey and tailor your language and tone to fit their needs and preferences. If your target audience is technical experts, for example, you may want to use more industry jargon and technical terms in your questions.

3. Keep it simple

Ensure that the questions are clear and concise. Avoid using complex sentence structures, double negatives, or vague terms that can confuse respondents.

4. Use closed-ended questions

For easy analysis of results, use closed-ended questions with predefined answer options. This will help make it easier to categorize responses and analyze results.

5. Test your questions

It’s always a good idea to test your survey questions before publishing. You can get feedback from your colleagues or test the questions with a small group of target respondents.

6. Optimize for mobile

More and more people are taking surveys on their mobile devices. Make sure your survey is optimized for mobile by using a mobile-friendly survey platform and keeping the questions brief and easy to navigate.

Remember to customize these questions based on your specific needs and target audience.

Free Copy-Paste Template for Survey Questions

We hope this blog has given you useful insights on how to write UX microcopies for Notification and Alert messages.

Check out Faqprime for more.

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