Different Types of microcopy for Promotional Copy
Promotional copy microcopy is all about grabbing the attention of your target audience and encouraging them to take action.
Different types of promotional copy are:
1. Headline
A concise and attention-grabbing statement that captures the main idea of the promotion.
For example, “Get 50% off your first order!”
2. Subheadline
A supporting statement that provides more context or details about the promotion.
For example, “Limited time offer for new customers only.”
3. Call-to-action (CTA) button
A button with a clear and action-oriented message that encourages the user to take a specific action.
For example, “Sign up now” or “Claim your discount.”
4. Value proposition
A statement that communicates the unique benefits or value that the promotion provides.
For example, “Upgrade your life with our premium service.”
5. Testimonials
This type of microcopy uses social proof to establish credibility and encourage users to take action. Highlights the positive experiences of other users or customers.
For example, “Join the thousands of satisfied customers who have already upgraded their experience.” or “Rated 5 stars by industry experts.”
6. Limited availability
Use limited availability to create a sense of scarcity and encourage users to take action.
For example, “Don’t miss out on this limited-time offer!” or “Only 3 spots left!”
7. Personalized Copy
This type of microcopy uses personalization to make the user feel valued and understood.
For example, “Welcome back, [user’s name]” or “Based on your interests, we recommend…”
8. Confirmation message
A message that confirms the user’s action and provides additional details or next steps.
For example, “Thank you for signing up! Check your inbox for your discount code.”
9. Exclusive offer
Use exclusive offers to reward loyal customers and entice new ones.
For example, “Only for our subscribers: Get early access to our new product!”
10. Benefit-Oriented Copy
This type of microcopy highlights the benefits of using the product or service.
For example, “Spend less time on paperwork and more time on your business” or “Get in shape without leaving your home.”
11. Emotional Copy
This type of microcopy uses emotions to appeal to users and persuade them to take action.
For example, “Don’t miss out on the opportunity of a lifetime” or “Experience the joy of a clutter-free home.”
12. Freebies
Use freebies to encourage users to take action and try your product or service.
For example, “Sign up now and get a free trial!”
13. Countdowns
Use countdowns to create a sense of urgency and encourage users to take action.
For example, “Only 24 hours left to get 50% off!”
14. Guarantees
Offering a money-back guarantee or other types of guarantee can help reassure users and encourage them to take action.
Free trials or demos: Offering a free trial or demo can encourage users to try your product or service without any risk.
By using a combination of these types of microcopy for promotional copy, you can create compelling marketing messages that resonate with your audience and drive conversions.
| Microcopy | Content |
|---|---|
| Sign up now and get 10% off your first purchase! | A promotional banner on the homepage of an e-commerce website |
| Upgrade to our premium plan and get access to exclusive features. | A call-to-action button on a subscription-based app |
| Limited-time offer: Buy one, get one free! | A pop-up message on a retail website |
| Refer a friend and get a discount on your next purchase. | A promotional message in a referral program on a retail website |
| Download our app and get a free trial! | A promotional message on a website for a mobile app |
| Get a free gift with your purchase of $50 or more. | A promotional message on a retail website |
| Join our affiliate program and earn commissions on referrals. | A promotional message on a website or app |
| Save up to 50% during our end-of-season sale! | A promotional banner on a retail website |
| Act fast, limited stock available! | A message on a product page for a high-demand item |
| Share on social media and get a chance to win a prize! | A promotional message on a brand’s social media page |
| Download our ebook and get deep insights into the world of content for free. | A promotional message on a website for a digital resource |
| Buy more, save more! Get 10% off when you spend $100 or more. | A promotional message on a retail website |
| Get a free trial of our premium service for 30 days. | A promotional message on a subscription-based app |
| Treat yourself | Used to promote a luxury or indulgent product or service |
| Unleash your potential | Used to promote a personal development or coaching service |
| Discover new horizons | Used to promote a travel or exploration service |
| Transform your space | Used to promote a home decor or furniture product |
| Fuel your creativity | Used to promote a creative or artistic product or service |
| Find your perfect match | Used to promote a dating or matchmaking service |
| Level up your game | Used to promote a gaming or entertainment product |
| Be the life of the party | Used to promote a social event or gathering |
| Make a statement | Used to promote a fashion or beauty product |
| Your next adventure awaits | Used to promote a travel or tourism service |
| Unlock exclusive benefits | Used to promote a loyalty program or VIP access |
| Upgrade your experience | Used to promote a premium or paid version of a product or service |
| Be the first to know | Used to encourage users to sign up for a newsletter or email list |
| The best deal of the season | Used to promote a seasonal sale or promotion |
| Don’t miss out! | Used to promote a limited-time offer or sale |
Remember, the key to effective UX microcopy for promotional copy is to be engaging, persuasive, and actionable. Use language that inspires users to take action, whether that’s making a purchase, signing up for a newsletter, or exploring more of your product or service. And always keep your target audience in mind, tailoring your microcopy to their interests and needs.
How to write a good promotional microcopy?
A step-by-step process for writing promotional microcopy:
1. Identify your target audience
The first step is to determine who your target audience is for the promotional message.
Who are you trying to reach? What are their needs and pain points? This will help you craft a message that speaks directly to them.
2. Define the objective of your message
What do you want your promotional message to achieve? Is it to encourage users to sign up for a free trial? Is it to promote a new feature or product?
Defining your objective will help you focus your message and make it more effective.
3. Keep it simple and concise
When it comes to promotional microcopy, less is often more. Keep your message simple, clear, and to the point. Avoid using jargon or technical terms that your audience may not be familiar with.
4. Use action-oriented language
Your message should inspire action. Use language that motivates your audience to take a specific action, such as “sign up now” or “get started today.”
5. Use persuasive language
Use language that taps into your audience’s emotions and appeals to their desires.
For example, if you’re promoting a fitness app, use language that appeals to the desire to be healthier, fitter, and happier.
6. Focus on benefits, not features
Instead of just listing features, focus on the benefits that your product or service provides.
How will it make your audience’s life easier, better, or more enjoyable?
7. Test and iterate
Once you’ve written your promotional microcopy, test it with your audience to see how they respond. Use A/B testing to compare different versions of your message and iterate based on the results.
Free Promotional Microcopy Templates
We hope this blog has given you useful insights on how to write UX microcopies for promotional messages.
Check out Faqprime for more.
