Write Engaging UX Microcopy for Loading Text [+Free Templates]

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Write Engaging UX Microcopy for Loading Text [+Free Templates]

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Discover how microcopy can help create an engaging user experience with loading messages. Learn which types of microcopy work best and see examples of how to optimize your loading messages to create a more engaging user experience. Also, free copy-paste templates for your use.

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In case you missed it, here are some Free Templates for Microcopy

Different Types of Microcopy for Loading Text

Here are some different types of loading text messages that you can use in your UX microcopy:

1. Progress indicators

These messages notify the users how much of the loading process has been completed.

Example: “Loading 25%” or “1 of 5 items loaded”.

2. Animated messages

These loading messages use animation to show that the application is running.

Example: Spinners, progress bars, or pulsating dots.

3. Humorous messages

These are loading messages that use humor to lighten the mood and make the wait more pleasant.

Example: “Hold on tight, we’re almost there!” or “Grab a snack, this might take a while.”

4. Instructional messages

These messages provide users with information on what to do while the program is loading.

Example: “Please wait while we search for your results” or “Relax, we’ll take care of the rest.”

5. Reassuring messages

These messages reassure the user that the application is running and that the wait is usual.

Examples: “We’re working hard to get things ready for you” or “Please be patient, this may take a moment.”

Loading Text MessageContext
Loading…A generic loading message that can be used in many contexts
Please wait…Used when the user needs to wait for some processing to be completed
One moment, please…Used when the user needs to wait for a short period
Hang tight…A friendly message that implies the user should be patient
Just a sec…Used when the user needs to wait for a short period
Almost there…Used when the process is almost complete, but the user needs to wait a bit longer
Loading your data…Used when the user’s data is being loaded
Fetching data…Used when data is being fetched from an external source
Building your experience…Used when the user’s experience is being built or customized
Optimizing performance…Used when the app is working on improving its performance
Examples of Good Loading Texts

How to write Good Microcopy for Loading Text?

Here’s a process you can follow when starting to write loading text messages:

1. Define the context

Determine where the loading message will appear in the user flow and what action the user is waiting for. This will help you to craft a message that is specific and relevant to the situation.

2. Keep it short and simple

Loading messages should be brief and to the point. The user should be able to understand the message quickly and easily. Consider using simple and direct language to convey the message.

3. Be clear and specific

The loading message should communicate what’s happening in the background and how long the user will have to wait. This can help to manage user expectations and prevent frustration.

4. Provide feedback

Users might become anxious if they don’t know what’s happening when they see a loading message. You can provide feedback, such as a progress bar or spinner, to indicate that the app is still working.

5. Align with brand voice

The loading message should be consistent with the tone and voice of the app. This can help to create a cohesive user experience and strengthen brand recognition.

6. Test and iterate

Test the loading message with real users and gather feedback. Use this feedback to refine the message and improve the overall user experience.

These loading texts can help to create a unique and engaging experience for your users. Remember to keep the loading text relevant to the context and use language that aligns with the tone and voice of your brand. Test the loading texts with real users and gather feedback to ensure that they are effective and well-received.

Free Microcopy for Loading text Templates


We hope this blog has given you useful insights on how to write UX microcopy for loading texts. Check out Faqprime for more.

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