Choose carefully when selecting a color for your brand. Remember that it will reflect your brand anywhere and help customers quickly recognize it with a single glance or from a distance, whether it's in a web banner or a distant hoarding. Ninety percent of the labels opt for two shades. Others choose only one color to represent their brand. Here are a few nuggets of wisdom to ensure that your brand name is rock-solid:
Choose a color that stands out in a sea of brands: The more you can stand out from the crowd, the more visible you will be. Make sure the color combination you pick is one-of-a-kind, wearable, and, above all, distinct from your competitors'.
Using your brand color, try to elicit a feeling in your customers: Conduct extensive research to learn about each color's significance and the long-term effects it can have on your brand. Then pick colors that reflect the emotion or state of mind you want customers to associate with your brand while they think of it.
Allow color to describe the personality of your brand: Consider who your brand would be if it was a human. Will he/she be jovial or solemn, relaxed or energizing, cool as a cucumber or prim and proper? The color of your company, as well as the logo and tone of voice, can all work together to convey personality.
Have faith in your graphic designer: Enable a designer or a brand specialist to decide what is best for your brand after you've briefed them. If necessary, hold brainstorming sessions and be open to suggestions. Allowing experts to do their jobs would bring out the best of them, resulting in the best outcomes
