While there are different measurements like the active visitor clicking percentage or the change rate that you could follow, you will be passing up the 100,000-foot view and basic data on your paid missions if the ROAS is disregarded.
Here is the arrangement - toward the day's end publicizing is tied in with procuring income, not just about making traffic or changes.
ROAS gives a top to bottom comprehension of what promotions or missions are working for you. This measurement outlines what methodologies you need to keep alive and what you should unquestionably surrender