As technology advances, user interactions and experiences become increasingly important to businesses and products. After all, poor user experience (UX) can make customers more frustrated, leading to lost sales.
What is UX Microcopy?
UX microcopy is a form of copywriting used in interactive user experiences. It helps guide the user through a product or website, provides feedback, and communicates information.
Different types of Microcopy
There are several types of UX microcopy, and each has its purpose.
Let’s take a closer look at each type of microcopy and how you can use it to improve your website or app.
Error messages are used to alert the user when something goes wrong and inform them of how to fix the issue.
Examples of error messages:
“Username or password incorrect”
“File not found”
“Field is required”
Validation messages serve to confirm the user’s input and inform them of the success or failure of an action.
Examples of validation messages:
“You have successfully logged in,”
“Email address is not valid”
“Password successfully changed.”
Tooltips are small pieces of text that provide additional information when the user hovers over or clicks on an interface element.
Examples of tooltips:
“Click here to submit the form”
“Hover to view more information”
“Drag and drop to rearrange items”
Labels are used to identify input fields, form elements, and other interface components. They should be short, clear, and descriptive so users know what they need to do.
Examples of labels:
Placeholders are used as temporary text in an input field to give the user an example of the type of information they should enter.
Examples of placeholders:
“Enter your email address”
“Enter your username”
“Enter your password”
Calls-to-action is a short phrase used to encourage the user to take a specific action.
Examples of calls-to-action:
"Sign up now"
"Download the app"
"Start your free trial"
Progress indicators are used to inform the user of the current state of an application or process and provide an estimate of how much time is left.
Examples of progress indicators:
Confirmation messages are used to reassure the user that an action or process has been completed successfully.
Examples of confirmation messages:
"Your request has been processed"
"Your information has been updated"
"Your order has been placed"
Instructions provide brief explanations of what users need to do to complete a task successfully. They should be concise and easy to understand so users can quickly get back on track if they make a mistake.
"To change your password"
Now that you know what microcopy is, it’s time to learn,
How to write a good UX Microcopy?
1. Define Your User Personas
Before you start crafting your microcopy, you need to have a clear understanding of your user personas.
Who are your ideal customers? What motivates them? What problems do they face?
The more you know about your users, the better you can tailor your microcopy to their needs and desires.
Create detailed user personas and use them as a guide when writing your microcopy.
2. Map Out Your User Journey
Once you have a good understanding of your users, it’s time to map out their journey. This means identifying the different touchpoints where users interact with your product or service.
From the moment they first hear about your brand to the point where they make a purchase (or decide not to), every interaction counts.
Map out each step of the user journey and identify where microcopy can be used to enhance the experience.
3. Use Plain Language
When it comes to microcopy, less is more. While some customers might understand your long sentences, most might not.
Keep phrases short and clear, and focus on getting your message across as quickly and efficiently as possible.
This will help the user understand quickly and easily what they need to do to complete their task.
4. Focus on Your Audience and Their Goals
When writing a microcopy, it’s important to know who your audience is and what their goals are.
Knowing your audience will help you determine the tone of your microcopy and create content that is both relevant and helpful. Also, don’t write a microcopy that is solely focused on the product or company.
For example, you might use a different microcopy for an app targeting a young audience than an app targeting an older group.
5. Avoid Cliches and Technical Terms
Familiar phrases such as “due diligence” and “no-brainer” might fill up space and give off an impression of professionalism, but these phrases often don’t mean anything.
Therefore, when in doubt, use simple words that are easy to understand by anyone.
6. Create an Engaging and Genuine Feel
A thoughtful, conversational tone can make your microcopy stand out. Keep phrases positive and turn errors into learning opportunities.
For example, if a customer incorrectly enters a password, don’t tell them it’s invalid.
Instead, say something like,
“Hm, that doesn’t look quite right. Let’s try again!”
7. Think About Tone And Style
When creating UX Microcopy, it’s also important to think about the tone and style you’re writing in.
Do you want to create a lighthearted, humorous experience or be more serious and informative?
When deciding, consider who the target user is and how they might respond to a certain tone or style.
8. Write for scanning
Ensure that your microcopy is easily scannable.
Break up long pieces of text using headings and bullets, and try to keep paragraphs to just one or two sentences.
9. Don’t forget Accessibility
UX microcopy should be written with accessibility in mind, including considerations such as font size, color contrast, and readability.
10. Consider localization
If your product is used by people from different regions or countries, consider localizing your microcopy to ensure that it resonates with those users.
11. Test, Test, Test
No matter how great your microcopy is, user testing is essential for ensuring that customers understand and can quickly and easily interpret what you wrote.
After all, it’s only with real user feedback that you’ll be able to tell if it’s working or if you need to make any improvements.
With this in mind, there’s no reason why you can’t write amazing microcopy in no time. Check out Faqprime to learn more.