Overview
SurveySparrow
SurveySparrow is a survey platform designed to create engaging and conversational surveys. Its mission is to make feedback collection more interactive and enjoyable for respondents, leading to higher response rates. The platform offers various survey types, customization options, and automation features to cater to different business needs, from customer feedback to employee engagement.
Qualtrics
Qualtrics is a robust and highly customizable survey platform used by enterprises and academic institutions for complex survey needs. Known for its extensive features, Qualtrics supports advanced survey logic, deep data analytics, and powerful reporting tools. It is tailored for organizations that require detailed and scalable survey solutions.
Comparison
User Interface
| Criteria | SurveySparrow | Qualtrics |
|---|---|---|
| Design | Modern, user-friendly, conversational | Professional, complex, highly customizable |
| Ease of Use | Very easy to use, minimal learning curve | Moderate to difficult, steep learning curve |
| Customization | High, with templates and branding options | Very high, tailored for large enterprises |
Survey Types
| Criteria | SurveySparrow | Qualtrics |
|---|---|---|
| Survey Types | Conversational surveys, NPS, 360-degree | Comprehensive, including complex academic research |
| Question Types | Multiple choice, text, rating, etc. | Extensive, including custom question types |
| Survey Logic | Conditional logic, skip logic | Advanced logic, branching, skip logic |
Customization and Branding
| Criteria | SurveySparrow | Qualtrics |
|---|---|---|
| Templates | Customizable templates | Extensive library of customizable templates |
| Branding | Easy to apply branding and themes | High level of branding customization |
| Design Options | Customizable themes, CSS | Advanced customization options |
Automation and Integrations
| Criteria | SurveySparrow | Qualtrics |
|---|---|---|
| Automation | Workflows, conditional logic, follow-ups | Extensive, with advanced logic and branching |
| Integrations | Slack, Zapier, Google Sheets, and more | Salesforce, Marketo, SAP, and more |
| API Access | Yes | Yes |
Reporting and Analytics
| Criteria | SurveySparrow | Qualtrics |
|---|---|---|
| Analytics | Advanced, with real-time insights | Extremely advanced, with deep data analytics |
| Export Options | CSV, PDF, Excel | CSV, PDF, Excel, SPSS |
| Dashboard | Customizable dashboards | Highly customizable and interactive dashboards |
Pricing
| Criteria | SurveySparrow | Qualtrics |
|---|---|---|
| Free Plan | Yes, with basic features | No free tier, premium pricing for enterprises |
| Paid Plans | Competitive pricing, various tiers | Custom pricing for enterprise solutions |
| Enterprise | Custom pricing for enterprise solutions | Designed for large-scale enterprise use |
Customer Support
| Criteria | SurveySparrow | Qualtrics |
|---|---|---|
| Support Channels | Live chat, email, comprehensive help center | 24/7 support, dedicated account managers |
| Help Resources | Extensive knowledge base, tutorials | Extensive support resources and training |
| Response Time | Fast | Fast, especially for enterprise customers |
Key Takeaways
When to Choose SurveySparrow
- Engagement Focus: If you want surveys that feel more conversational and engaging to respondents, SurveySparrow is a great choice.
- Ease of Use: SurveySparrow’s intuitive design makes it easier for beginners to create and manage surveys.
- Customization: Ideal for those needing extensive customization options to match their brand.
- Automation: If you need automated workflows and conditional logic to streamline your survey process.
- Small to Mid-Sized Businesses: Perfect for businesses that need a versatile and affordable survey tool.
When to Choose Qualtrics
- Advanced Features: If you need a comprehensive survey solution with advanced logic, branching, and detailed analytics.
- Complex Survey Needs: For academic research, large enterprises, and organizations with complex survey requirements.
- Scalability: If you require a highly scalable solution that can handle large-scale data collection and analysis.
- Integration Needs: For businesses that need seamless integration with enterprise-level tools like Salesforce, Marketo, and SAP.
- Enterprise Support: If you need 24/7 support and dedicated account management for large-scale operations.
