Affinity Grouping
What is Affinity Grouping? Affinity grouping is a collaborative brainstorming and prioritization technique with many different possible applications. It works by having your group of
Your go-to resource for acronyms, jargons, terminology, and useful words for product and customer experience teams.
What is Affinity Grouping? Affinity grouping is a collaborative brainstorming and prioritization technique with many different possible applications. It works by having your group of
What Is Annual Recurring Revenue (ARR)? Annual recurring revenue (ARR) is the total amount of revenue that a company can expect to receive each year
What is an Agile Framework? Agile is an overarching philosophy for software development that emphasizes the importance of quickly and frequently iterating to satisfy customers.
What is Adaptive Software Development (ASD)? Adaptive Software Development (ASD) is a variation of the agile framework, Rapid Application Development (RAD). It helps teams to
What is A/B Testing? The purpose of an A/B test is to compare the performance of two items or variations against one another. This method
What is Behavioral Product Management? Behavioral product management is a method of product design that takes into account human psychology and behavioral science. Behavioral product
What is Beta Testing? Beta testing is an opportunity for real users to use a product in a production environment to uncover any bugs or
Brand advocacy is an extremely powerful marketing tool that can help build brand awareness, drive new leads, close new customers, and attract and hire new
What is bubble sort? The bubble sort algorithm is a method used to arrange a list of numbers or other elements in order. The algorithm
What is Business Intelligence? Business intelligence (BI) is a method used to compile, analyze and interpret data to make better business decisions. BI data is
What is the Business Model Canvas? A business model canvas is an essential tool for any business looking to successfully bring a product to market.
What is CTR? Clickthrough rate (CTR) is a ratio that shows how often people who see your ad or free product listing end up clicking
What is Cannibalization? Cannibalization in product management happens when two products from the same company compete against each other. As a product manager, you are
What is a Customer Journey Map? A customer journey map is a visual way of representing all the steps a customer or prospect takes when
What Is Customer Validation? The customer validation phase of product development is crucial in order to test assumptions and hypotheses about the customer problem, target
What Is Captive Product Pricing? For example, let’s say a company sells a lower-priced core product that requires an accessory product for it to function
What Does Competitive Landscape Mean? The competitive landscape is the list of options available to a customer that competing products and solutions offer. This also
What is customer empathy? Customer empathy is the ability to understand the needs and feelings of your customers. It’s about viewing things from your customer’s
What is the Customer Health Score? The customer health score is a statistic that indicates whether a client is healthy or at risk. Customer success
The Shopping Cart Abandonment Rate is the percentage of online shoppers that add products to a virtual shopping..
What Is Cost Per Thousand (CPM)? The cost per thousand (CPM) is a marketing metric used to price the cost of 1,000 ad impressions on
What is cart abandonment? The term “abandonment” is used in e-commerce to describe a visitor who leaves a web page without completing the desired action.
Customer retention is the inverse of customer churn. It is the ability to retain a number of customers who continue their subscription after their term.
Customer experience (CX) is the impression a user has when they experience your brand. All the interaction that a user does on your product contributes
Information provided by customers to reveal their level of satisfaction and help product, customer success, and marketing teams understand where there is room for improvement.
What is customer churn? All businesses experience some form of churn, which is when a customer leaves or discontinues using your product or service. In
DAU (daily active users) is a metric that you should pay attention to if you have a subscription-based business model. If your DAU is high,
What is a Daily Scrum? Daily scrums are quick, 15-minute meetings held each day at the same time for members of the product development team
What is the Design Thinking Process? Design thinking is a framework for innovation that revolves around understanding problems or needs from the user’s point of
What is Digital adoption? Digital adoption is the process of learning how to use new digital products (software, applications, websites, etc.) so that users (employees
A DAP is a no code platform to facilitate digital adoption of other softwares, apps and websites. It helps users to easily learn and master
What is Digital Transformation? Digital transformation can be defined as the act of improving business processes with digital technologies to make them more efficient, accessible,
What Is the End-User Era? The end-user era refers to a new trend in how businesses buy the software. The decisions about which enterprise applications
Employee experience is all about what people observe and encounter during their time spent with a company. Every organization knows that happy customers are important,
What is product adoption? Product adoption is the process of getting users (or customers) to start using your web or mobile application. Why does product
Failure rate is the frequency of failures of a system or a component over a specified period of time..
What is Growth Hacking? Growth hacking is a term used to describe marketing strategies focused on rapid growth. These strategies are often used by startups
Grids are a collection of columns and rows that can be used to organize content on a web page
What is a hybrid application? Hybrid apps are a type of software application that combines elements of both native apps and web applications. In essence,
What is in-app messaging? In-app messaging sends messages that are triggered when a user interacts with your app. These messages allow you to engage your
What are the jobs to be done (Jtbd)? It would be amazing if all the different departments in your company – from developers to marketers
What is Mobile Analytics? Analytics is the practice of measuring and analyzing data of users to create an understanding of user behavior as well as
What is a Net promoter score(NPS)? Net Promoter Score (NPS) is a valuable metric for gauging customer loyalty, satisfaction, and enthusiasm. It’s calculated by asking
In commerce, an order is an announcement, either written or verbal for the intended purchase of specific products or service.
What is Outcome-Driven Innovation? Outcome-Driven Innovation (ODI) is a reliable strategy and innovation process that increases the chances of a company to create and market
What is Product Analytics? Product analytics is an extremely valuable asset for product managers and teams because it allows them to see how well their
What is product adoption? Product adoption is the process of getting users (or customers) to start using your web or mobile application. Why does product
What is the product engagement score? The product engagement score (PES) is a key metric that provides insights into how users are interacting with your
Product experience is what drives the customers’ perceptions of product design, features, and functions, which influence their purchase and usage behaviour. Product experience is a
What is product ops? Product ops is a relatively new term in the business world, and it’s one that is still being defined. Generally, it
What are product performance benchmarks? Product performance benchmarks are a way of measuring how well a product is performing compared to similar products on the
A product roadmap is a key to successful communication between short-term efforts and long-term business goals. By understanding the role of a roadmap – and
What is product-led growth (PLG)? A product-led growth strategy is one in which the software itself is placed at the forefront of the customer’s buying
User interface (UI) vs. user experience (UX) design Although they are different fields of design, UI and UX are often used interchangeably or grouped as
Quality Score is a metric used by Google, Yahoo! , Facebook and Bing that measures how relevant a keyword is as compared to the data from past ad auctions
What is revenue churn? Revenue churn is the best way to measure how much a company is losing in potential earnings from clients or customers
User interface (UI) vs. user experience (UX) design Although they are different fields of design, UI and UX are often used interchangeably or grouped as
What is user analytics? User analytics is the practice of measuring, analyzing, and reporting user data to improve the usability of a digital product. User
What is user experience (UX)? User experience (UX) is the practice of creating products that are designed to meet the specific needs of users. A
What is user feedback? User feedback is both qualitative and quantitative data that customers provide about a product they’ve used regarding what they liked or
What is the User Interface? The user interface, or UI, is the face of any application or website. It’s the visual design of the software
What is user onboarding? User onboarding refers to the method of actively assisting users to explore new value in your product. The process during which
What is user segmentation? User segmentation is the process of dividing users into groups based on shared characteristics. Segmentation allows companies to better target their
What is the value gap? The value gap is the difference in value between what a customer is willing to pay for a product or
What is Voice of the Customer (VoC)? The Voice of the Customer, or VOC, is a process or program used by businesses to collect and
What Is a Win-Back Campaign? Have you ever tried using a win-back campaign before? If not, then you’re missing out on a great opportunity to