Integrating Google Analytics helps you analyze your knowledge base's performance. Here are a few ways you can use it:
1. Optimize Your Articles for Search
To increase traffic, optimize article titles and subheadings, especially for articles with low organic traffic. Use keywords your customers might search for, and ensure your language is clear and simple to make articles easier to find.
2. Remove Low-Performing Articles
Periodically audit your articles. If some are outdated or not receiving views, consider updating or removing them to keep your knowledge base relevant and clutter-free.
3. Keep Users Engaged
Google Analytics can show how much time users spend on each article. If they’re spending too little time on articles that require more attention, consider simplifying the content for better engagement.
4. Add Links to Related Articles
Help users discover more by including links to relevant articles within your content. For example If you've created a how-to guide for a specific feature, keep your users engaged by adding links to best practices either within the content or at the end of the article. Including relevant links in all your articles adds extra value for your users. You can track the effectiveness of this strategy in Google Analytics by checking the average number of pages users view when they visit your knowledge base.
Integrate Google Analytics with your Help Center
