The majority of brands now have a social presence. They have a Facebook page, a Twitter account, and they are even on Pinterest. Brands see social media as a good way to connect with customers, which is correct. They also receive a large number of support inquiries via these social channels. And, because everything on social media is public, brands must be extra cautious about answering those questions, and doing so on time. This can be accomplished by connecting social accounts to a helpdesk.
