No, not always. Although more interaction would seem to be preferable to fewer, this is not always the case. More interaction may be an indication of friction, indicating that users are spending more time than necessary performing tasks and workflows within the product. To use these metrics, businesses must first determine what successful usage means for their particular product. While a social network such as Facebook closely tracks DAU, considering that people do not normally travel on a regular basis, a service such as Airbnb will associate a different KPI with product use.
