Kept-up markup or MMU so alludes to a change achieved to the cost of an item where the cost is brought down to another value that is somewhat over the expense of the item. This is completed when a web-based business proprietor has not had the option to sell an item and it has stayed unsold for some time. At the point when an item arrives at a store available to be purchased, there is a sticker price fixed to it which is set already. We consider it the underlying markup cost above cost. MMU is lower than the underlying markup; it depends on genuine deals and not on arranged or 'expected' deals.
In retail, a great deal of thought and cautious arranging goes into creating evaluating methodologies and setting the ideal markup cost. While there are no ideal markup benchmarks set up, most organizations go with a half markup.
The underlying versus kept up markup is an evaluating contrast that you will frequently find in the retail climate. A retailer more than likely would like to sell their items at the underlying markup cost, however, the kept-up markup is known to be a superior pointer of how much benefits the retailer would make.