Onboarding is the process of guiding the new users all the way up to promised improvements in their lives (claimed on your landing page) by using your product. While onboarding experience can’t control how amazing your product is, it can surely help as many people get amazed with your product that too Faster and now!
That said, if you’re reading this then probably you are not happy with the current percentage of users who are getting amazed with your product or you’re just getting started with building your first product onboarding experience to drive user adoption and improve retention.
There are several elements to a successful user onboarding process, so in this post, we’ll be outlining the ones (elements) that really matter. So let’s get going!
1. Articulate your (product) value early and clearly.
People hire a product or service to get a job done or make themselves better. Announcing the value right at the start of the onboarding process helps them keep their expectation in sync.
2. Don’t add too many steps to one onboarding flow
Make sure you don’t overload them with too much information at once – instead, use it as a means to explain key concepts in an easy-to-understand manner. Most of the best product onboarding flows consist of 3-4 steps.
Guide your users how to get started, how to use the main functionalities, and where the most important features are placed. One way to make onboarding more user-friendly is by using video or a personalized in-product guide that makes the process easier to follow. This helps users retain information better and reduces the chance of them abandoning your platform in favor of an alternative one.
3. Respect your users’ attention
Creating a user onboarding process that is fun and engaging will help new users become comfortable with your product. By providing the right information at the right time, you’ll reduce user anxiety and stress levels. In addition, use visual aids to make the onboarding process more visually-appealing and easy-to-follow. Keep everything simple but effective – don’t overcomplicate things or users might get lost in all of the details.
4. Personalize onboarding flows
Keep in mind that your onboarding flow should be tailored to the user’s needs – not yours. That way, they will feel like they are in control and can easily understand what you have planned for them.
Video or audio content is a great way to help users get started quickly. By making it user-friendly and informative, you’ll make the onboarding process much easier for them.
5. Get user feedback early
It’s important to always start by asking users what they think. Feedback from users is essential in order to continue improving your onboarding experience – use it as a tool to constantly improve on what works best for your business. This will help you understand how people are using the product and make necessary changes so that everyone can enjoy an optimal user experience.
Quick Recap
User onboarding is one of the most important aspects of running a successful business. It’s essential for converting new users into regular customers, and can make a significant impact on customer retention rates. To make the process as smooth and easy as possible, make sure you follow these tips: 1. Get user onboarding right from the start. Make sure users have a positive experience from the first step. 2. Keep onboarding simple and user-friendly. Make it easy for users to understand the process and find their way around. 3. Make sure your messaging is consistent with your product value. 4. Use multimedia in your user onboarding process to keep users engaged. This can include videos, graphic elements, and more. 5. Start taking the user feedback early on and build a working feedback loop.